Discover the top world trends that will define beauty in 2025!

We invite you to join us in our next free webinar with Leyre Cueva (Global Product Manager), as she explores the cultural inspirations shaping the future of cosmetics and the stories behind neurocosmetics, psychodermatology, and the next big beauty movements.

📆 Thursday, February 20th, 2025

🕙 10:00h - 10:45h A.M. (CET · GMT+1)

💻 Online (Microsoft Teams). Join us anywhere!

🌐 Streaming in English.

Have you heard of Hygge? The Danish secret to happiness, which resembles the Shirin-Yoku practice born in Asia and aligns with the psychological concept of Liminal Space. These movements reflect the growing body-mind wellness trend in cosmetics, captured in the rise of neurocosmetics and psychodermatology.

Did you know that in Japan, Wabi-sabi celebrates imperfection, inspiring the authentic beauty movement? Or that Sankofa (from Ghana) aligns with today’s trend of inclusivity in cosmetic efficacy testing?

Every marketing trend originates from a desire, a feeling, or a story… And it is these stories that inspire the most innovative cosmetic creations, aligning with the diverse and ever-evolving context in which we live.

We invite you to embark on a journey through stories from different corners of the world, sparking ideas for projects that meet the present and future aspirations of beauty consumers worldwide.

In this webinar, you will discover...

Over the webinar of four 10-minute chapters, we will explore:

• "In Search of Happiness": Stories reflecting the rise of body-mind connection in cosmetics.
• "Uniquely Yours, Uniquely Ours": Episodes that inspire inclusivity and the celebration of local products as part of identity.
• "If You’re Well, I’m Well": Narratives supporting cosmetic projects aligned with sustainability and environmental care.
• "Deeply Human Technology": Anecdotes on how technological advancements are making cosmetic projects more personalized and human than ever.

Register for free... and get ready for take off! 🌍🛫