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Boosting strength, deep hydration and color vibrancy to all types of hair

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Resilience under stress

A bioactive ingredient that reinforces keratin, maintains moisture, and protects dyed hair color under extreme thermal and chemical stress in all hair types.

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Inside-out hair strength

A multifunctional ingredient with dual action on the hair surface and within the hair fiber driven by hydrolyzed proteins, polyphenols and serine.

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Circular beauty innovation

An upcycling active ingredient from locally sourced barley malt rootlets.

A multifunctional fusion of bioactive and upcycling cosmetic technology designed to boost strength, deep hydration and color vibrancy to all types of hair

Kromboost™ is an upcycled active ingredient based on hydrolyzed barley protein rich in peptides, polyphenols and enhanced with serine. Designed to reduce heat damage while helping to preserve hair color, maintain hydration, and improve hair strength.

It is derived from upcycled barley malt rootlets generated during the craft beer brewing process, sourced from Lo Vilot, a local supplier located just a few kilometers from Provital’s facilities.

Through Provital’s proprietary, optimized enzyme‑assisted process, peptides and polyphenols are obtained. The composition is further enriched with serine, a key amino acid in hair keratin, recognized for its excellent moisture‑retention properties.

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Backed by multi-ethnic ex vivo research, Kromboost™ acts synergically at multiple levels of the hair fiber, combining the structural and hygroscopic funcionality of peptides with the moisture-binding benefits of serine

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Strength

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Deep Hydration & Structural Protection

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Color Protection

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Kromboost™: Bioactive protein care for strength, hydration and color vibrancy

Kromboost™ is a meaningful step forward in bioactive and sustainable hair care cosmetic innovation. Externally, on the surface it forms a protective film that shields hair from heat stress while preserving moisture balance and dyed color. At the same time, its peptides are able to diffuse into the fiber where they help reinforce keratin structure, support its integrity, and enhance water retention, ultimately contributing to strengthening hair. The results consistently demonstrate its ability to reinforce mechanical strength, preserve internal hydration, protect keratin integrity, and support color longevity.