Discover why hair care is one of TOP 3 fastest-growing categories in beauty and personal care!
With a global market value of US$89 billion, the hair care sector is booming with innovation and growing engagement.
At Provital, we do care about sharing with you how consumers are seeking innovation in formulations, personalized solutions, and multibenefit products that adapt to diverse hair types and lifestyles.
What you'll learn:
🪞 #glasshair came to stay: The secret isn't just shine! Understand how this trend is steadily growing and how to successfully introduce it in your products.
👩🏽🦱Curls are taking center stage: Step into a growing demand of naturally curly, wavy, or coily hair. They're a form of identity!
🚀 Life is fast? Routines too!: Fast beauty is all about saving time without sacrificing style. Discover how to market your launches in a blink of an eye.
Science and innovation for long-term, multi-benefit hair health
Download our new eBook to keep on top of the latest trends, and discover how Covertrix, our newest 3D Matrix Technology powered ingredient, meets evolving market expectations.
