Start building hair longevity routines consumers will love!

Seize the opportunity: only 0.6% of hair care launches targeted longevity last year! 

Consumers are shifting away from short-term "damage control" and quick fixes toward preventive, long-term hair health. While hair care leads online beauty interest, the market is severely lacking in targeted longevity products—creating a massive white space for forward-thinking brands.

At Provital, we do care about sharing with you how consumers are seeking innovative formulations and multibenefit ingredients to enter the Hairspan Era and make their hair look, feel, and perform its best for longer.

What you'll learn:

🔥 How modern life creates constant pressure on hair: Consumers want every day to be a good hair day, but environment, stress and styling compromise scalp health, pigmentation and resilience.

🚩 The red and green flags of your next big launch: The habits that align with your new hairspan claims. Less OMG, more hair love!

🧪 Longevity designed formulas for healthy, strong and beautiful hair: A complete formulator's playbook to balance daily protection, strength over time, root caring and color boosting.

Longevity science is reshaping hair care. Design what's next!

Download our new eBook to keep on top of the latest trends, and discover how Kromboost™, our newest hair care active ingredient, meets evolving market expectations.