Consumers are becoming increasingly aware of issues surrounding sustainability. Consistent media attention on topics such as plastic pollution has put the environment at the forefront of consumers’ minds, and meanwhile, social media pressure compels them to act. This decade, it’ll be brands that create green, recyclable, and ethical products that will stand out. Labels that take the lead in educating consumers about sustainability will be best placed to benefit from the increased demand for eco-friendly cosmetics.
A recent study shows that 52% of BPC consumers choose products that are made with natural ingredients, while environmental concerns are a primary reason for buying natural/organic toiletries. By reading this Ebook you will understand how to meet the increasing demand for eco-friendly cosmetics, and learn the essential steps for making your brand move towards a more sustainable approach.