Cosmic Cosmetics

Astrology and astronomy align for winning cosmetic formulas

The current astrology revival, which is particularly strong among younger generations, offers a powerful chance for BPC brands to connect with consumers, building a strong narrative that directly taps into their inner wellbeing.

At the same time, and while astrology may prove too esoteric for certain consumers, there’s another point of view from which to look at the stars: astronomy. The study of celestial bodies, brings in a broader scientific perspective which can also generate fascinating narrative opportunities for building distinctive beauty and personal care product concepts.

What's inside:

• The revival of astrology, a new emerging trend
• New inspiration: learn what kind of discourses are trending and the powerful narratives you can use to attract the attention of your consumers
• What is your zodiac sign? Find 12 sources of highly inspiring narrative linking a new cosmetic formulation to each zodiac sign and its related celestial body.

Ready for a space flight?

Let Provital's beauty constellations guide you, where we propose 12 inspiring formulation opportunities based on this astrology/astronomy duo, all of them with at least 95% natural origing content.