COVID-19 has impacted every single aspect of consumer lifestyles, and this has naturally translated into changes of behaviour, including consumer behaviour. At a time of great transformation, specially for the beauty and personal care industry, this sanitary and economic crisis has accelerated two main trends, which were already shaping the market before: technology and communication and sustainability and brand ethics. Brands that best react to them, will be ready to face an increasingly competitive BPC market.
The post-COVID-19 world is seeing how connection to beauty and personal care brands is not only built around beauty standards and effective treatments, but also environmental and ethical factors. Many argue that there’s a new, exciting time ahead for the BPC industry and an unparalleled opportunity for product innovation. By reading this ebook you will understand the key transformations that are taking place at the moment and how your brand must respond to them.